The last week has been exciting. Customer acquisition has been growing since day 1 at a manageable rate. The last 2 weeks have shown a step change in the number of people interested in working with Captain CV.
On a month-on-month basis, customer acquistion has grown 55% in the period between May and June. I have listed some possible reasons why but please feel free to add your own ideas!
1. Seasonality - People are graduating or loooking to their new pursuit as Spetember approaches. New direction = new branding = revamped CV.
2. Viral - Satisified customers tell their friends about our service. They then tell their friends. The power of the network delivers customers.
3. Great ambassadors - We have put more effort into using people we trust to promote our services in expat networks, professional gorups and university campuses.
Monday 14 June 2010
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